It is mentioned often in the Vedic scriptures that the word Krishna even uttered once is transcendental. Krishna means the highest pleasure. Every living entity in this material world seeks for pleasure. Some seek for material pleasure by enjoying the senses some seek for pleasures residing on the spiritual platform. The inherent urge to attain pleasure still remains with every individual. The seekers of pleasure in this material world do not know how to seek pleasure perfectly. And even if they do they are unaware of how to make it last permanently. With a materialistic concept of life, the living beings(we) are frustrated at our every step in satisfying our sensory pleasures because we have no information regarding the real level on which to have real pleasure.